Shanghai 100: Urban culture and urban spirit displayed by 100 urban space micro-stories

2022-05-20 0 By

Shanghai 100 takes The Shanghai culture as the main line, and presents the urban culture and spirit in the fragments of people, things and things with urban characteristics and connotations in 100 urban space micro-stories.Compared with other hundred-episode serial micro-documentaries, Shanghai 100 has its own unique features in the construction of city image, and also has a great breakthrough compared with traditional urban documentaries.From the perspective of cultural research, the culture expressed in urban space is constructed by cultural symbols with metaphorical or symbolic meaning, and such cultural symbols are often the condensed location of specific city cultural characteristics, usually with local, aesthetic and inspiring power.Different cities will form different cultural fields due to the differences of cultural characteristics, so the image of urban culture also presents different cultural implications and city images.As a micro-documentary to show urban space, Shanghai 100 points to the unique cultural characteristics of Shanghai:The city dance steps and double bass jazz playing in the Bellemen Dance Hall, the old man playing saxophone in the park, the fine drama gene that has been flowing in the urban blood since the 1930s and 1940s, the coffee that has been brewing for nearly a century in the Deida Western Food Club, the small studio full of meaning at the corner of Huating Road.These symbols of urban culture run through People’s Daily life and cultural thinking, strengthening the audience’s sense of cultural experience under the visual impact of the image, presenting the integrated “Shanghai culture” : classical and modern, elegant and fashionable.Through the excavation and presentation of unique cultural symbols, the micro documentary shapes Shanghai’s urban space as a cultural field with regional implications, providing the audience with an imagination space for the construction of the city image.In addition, Shanghai 100 has its own characteristics in content presentation, creation mode and broadcasting mode.First, unlike the hundred-episode micro documentary Palace Museum 100, which is limited to showing the whole picture of the Forbidden City, its content is diversified and relatively open.Whether it is the spatial story of Shanghai’s iconic Bellmen and Peace Restaurant, or the daily life of traditional Shikumen Alleys and riverside buildings, they all show the diversified, open, historical and modern image of Shanghai.Second, as the director of the recruitment video notes:”We sincerely present 50 episodes full of feelings and memories. If these stories inspire your passion for creation, please leave a message on our platform. We sincerely welcome you to join our team and become a high-profile photographer or protagonist.”But 100 urban space micro-stories displayed in the process of new media interaction and audience participation.Third, “Shanghai 100” was filmed and broadcast while collecting. With the help of mobile terminals, the extensive participation and full interaction of the audience made the image of Shanghai more deeply rooted in people’s hearts.The Riverside Building takes the apartment space in Shanghai as the construction object, and reflects the unique urban spirit in the structure and narration of the space surface.The Riverside Building is a story of migration and integration. Once the largest apartment building in Asia, it is located on North Suzhou Road in Shanghai and houses 700 households of different ages, occupations, nationalities and even skin colors.The protagonist, He Mingkai, became a member of the Owner’s Committee of the Riverside building with his fluent Chinese, and built a bridge of communication between the neighborhood committee and foreign guests.Shen Jiahua, the director of the neighborhood committee, as an “indigenous” of the Riverside Building, has witnessed the value of the urban space of the Riverside Building. Almost everyone can find a place here: cadres going south, university professors, migrant girls, foreigners…People from all over the world and their customs are harmonized in this urban space.Similarly, whether it is Old Mai, the owner of a used grocery store in Old Mai, or Shanxi gao Jie, who created dream space for old movies in Dream Space, or Liu Wenrui, who created and transmitted ideas on the graffiti wall of Mogan Mountain road in Shanghai in Graffiti Commune…Micro documentary, “100” in Shanghai with the help of these in the big city to find a space for himself an ordinary person, to abstract the city spirit connotation internalization in the production of representational urban character, through to the production of Shanghai urban space image, tries to reveal the deep connotation of spatial representation under – Shanghai city space to give each individual unlimited tolerance and respect.In the individual clear positioning, the pursuit of value shows the city spirit of “embracing all rivers, the pursuit of excellence, enlightened wisdom, the atmosphere modest”, but also left endless space for the audience to daydream.Just as the commentary of Hua Ting Hua Ting, “the temperament and mood of a city often lies not in those landmark buildings, but in some hidden streets and lanes”.The urban image presented by micro-documentary is not limited to the grand and gorgeous space, but it is necessary to explore distinct cultural symbols to highlight the characteristics of the city.On this basis, the specific culture in the urban space is integrated with the production activities of urban characters. Only through the polishing and presentation of visual media, can the urban space become the living space and cultural field that the audience can feel and imagine, and the city image is further constructed in the image transmission.For more exciting content, follow the cat entertainment